UAE · Launching Soon

The 24-Hour
Performance System.Coming to the UAE.

Two formulas. One for how you start. One for how you recover.

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The System

one formula is
half a system.

AM · Morning
Momentum
Activation · Clarity · Daily readiness
PM · Night
Recovery
Rest · Restoration · Sleep quality
ROWM · The Science

Built on what the research actually says.

17minutes faster to fall asleep.

A meta-analysis of randomised controlled trials found supplementation reduced sleep onset by 17 minutes versus placebo. Not a feeling. A number.

Mah & Pitre · BMC Complementary Medicine (2021)
30–45minutes. Your cortisol window.

Cortisol peaks within 30–45 minutes of waking. This is the most important cognitive window in your day. ROWM Momentum was built for it.

Endocrine Reviews (2024) · Cortisol Awakening Response
30days. The minimum arc.

Day 1 feels like a supplement. Day 30 feels like a system. Consistency is the active ingredient. Everything else is in service of the rhythm.

ROWM · The System
ROWM · Meet the Founders

Built by two people who couldn't find what they needed.

Matt and Sophie, Co-founders of ROWM
Matt & Sophie
Co-founders · ROWM

Matt and Sophie met through work, in the marketing and media world in Australia, and ended up building something together that neither of them could find anywhere else.

One is an Australian who runs long distances before most people are awake. The other is English, raised across multiple countries, and spent years living in both Australia and the Middle East before coming back to where she started.

They both took their health seriously. They both read the studies, ordered the products, and built the routines. And they both had a shelf full of supplements they kept forgetting to take, running out of, and replacing with something new that promised more than it delivered.

They spent a long time looking for something that actually made sense for the way they lived. One formula for the morning. One for the night. Already figured out, already timed correctly, already complete.

They couldn't find it. So they spent years building it instead.

We didn't set out to build a supplement brand. We set out to solve a problem we had every single morning.

Too many individual products. Too easy to forget. Too hard to know if any of it was working together. We looked for a complete daily system for a long time. We didn't find it. So we spent two years building it instead.

ROWM · UAE · Founding Member Access

The most ambitious thing
you can do tonight
is protect tomorrow.

one for the morning. one for the night. ✦


rowmeveryday.com · Dubai, UAE · Launching Soon